The
Box Tops were still riding on the success of their brief (as in lasting under
two minutes) 1967 number one hit “The Letter,” a record whose success owed much
to Vietnam but which sounds more like the last record ever to be made, a
breathless, desperate communiqué from
someone who knows he doesn’t have much time left – I am reminded of the scene
in Threads when Jimmy tries to run
across Sheffield towards Ruth’s house but the bomb drops before he can get
there (the record’s closing sound-effects play like the world being
vapourised).
Mindful
of one thing or another, their record company opted to use other musicians on
the follow-ups, such that the teenage Alex Chilton is the only Box Top who
appears on “Cry Like A Baby.” Not that that’s a loss; on the contrary, Dan Penn’s
production and Wayne Jackson’s arrangement drive Chilton towards a particularly
intense vocal performance (Penn co-wrote the song with Spooner Oldham). It does
sound a little like Alex Sings Aretha, but again the record’s elements – Reggie
Young’s electric sitar, the bass of Tom Coghill (who also played on “Chain Of Fools”), the cutting organ of Bobby Emmons – all balance each other out. One of
the era’s great white soul recordings – and if you listen carefully, you might
even catch Chilton already thinking about Big Star. One might even picture Elvis singing this.
Date Record Made Number Two: 27
April 1968
Number Of Weeks At Number Two: 2
Record At Number One: “Honey” by
Bobby Goldsboro
UK Chart Position: 15
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